5 days ago
In a time when #greenwashing and #ecomarketing are misleading consumers, we insist on being analytical about #sustainability. (It might be due to our logical engineering backgrounds) ⠀⠀
Here, Saskia is transparent about the challenges associated with producing a circular product: ⠀⠀
"Sourcing sustainable materials is much harder than expected. Common material libraries don’t list or specify sustainable alternatives, and the evaluation of different requirements was difficult. Is it more sustainable if it is produced locally, or if it uses less water or no chemicals? A global impartial #LifeCycleAssessment tool to evaluate materials would be amazing to enable designers and engineers to make a more sustainable choice." ⠀⠀
Don't worry, we've been working hard finding solutions before we launch! We’re confident we’ll have the most sustainable sofa available, truly.
#SaskiaforPM #honestyinbusiness #transparency #sustainability #CircularEconomy #engineers #environmentalengineers #facts #motivation #sustainableaction